HOROI

New launch scorecard · rubric v0.2

The Florence Residences

New Launch scorecard · D19/OCR · 367 new sales 2021-06-2022-09

C-
49/100
75% measured

Carried by layout & product (3.5/5); capped by investment profile (1.0/5).

Best for: Own-stay upgraders buying the product, not the relative upside.

Overall49C-

the headline rubric: value, supply, location, investment, product

Value67B

entry 63th pctile of vintage cohort · +5% vs D19 resale · CENSORED: observed psf is late-phase

Investment28D

+1.4%/yr vs OCR cohort · 32% sold in first 3mo · 18 rival D19 launches

The rubric

How we rate →

  • Entry Price & Value

    25%
    computed
    3.0/5

    1715

    $1715 = 63th pctile of 38 OCR launches (launch±18mo; cheaper=better value); CENSORED: launch predates URA window, psf is late-phase ⚠

  • Supply & Exit Dynamics

    15%
    computed
    2.0/5

    18 D19 rivals

    18 competing D19 launches; 32% sold in first 3mo (slow absorption)

  • Location & Connectivity

    15%
    computed
    2.0/5

    13.3min walk to Hougang

    13.3min to HOUGANG MRT STATION Exit A (straight-line x1.35 detour @80m/min), 7 bus stops <=400m; anchors med=6.7 p75=12.3 of 183 launches

  • Investment Profile

    15%
    computed
    1.0/5

    ~+1.4%/yr vs OCR cohort med +4.5%/yr

    annualized relative gain vs OCR cohort (own realized (window-censored)); absorption ok

  • Developer Track Record

    10%
    manual · awaiting data
    3.0/5

    Awaiting data — neutral placeholder. needs past-launch ledger (manual)

  • Layout & Product

    10%
    partial
    3.5/5

    avg 86sqm, 46% <70sqm

    unit-mix from txn area distn (floor plans not in DB -> partial)

  • Sentiment Signal

    10%
    manual · awaiting data
    3.0/5

    Awaiting data — neutral placeholder. manual aggregated overlay (Tier3 fragile layer)

Strongest: Layout & Product · Weakest: Investment Profile. Each category is scored 0–5 against public anchors, multiplied by its weight and scaled to 100.

Key facts

Avg new-sale price
$1,715 psf
New sales recorded
367
District / segment
D19 · OCR
Launch month observed
Jun 2021
Last new sale
Sep 2022
Nearest MRT
Hougang · 13.3 min walk

Data coverage

75%

75% of this rating’s weight is measured from data. The rest is a clearly-labelled placeholder or estimate — never silently blended in.

computed
— fully measured from source data (full coverage credit)
partial
— real but proxy signal (half credit)
inferred
— estimate, dampened toward neutral (no credit)
manual
— neutral 3.0 placeholder awaiting data (no credit)

Map

Price history

median $psf by month

Median transacted $psf per month from URA caveat data — new-sale (developer) versus secondary (resale and sub-sale). Thin bars show monthly transaction counts; gaps mean no transactions that month.

  • median new-sale $psf
  • median secondary $psf
  • transactions / month
  • trend extrapolation — not a forecast