About HOROI

The name

In ancient Athens, horoi were inscribed boundary stones set into the ground to mark property lines and record mortgages against the land. They were public — anyone could walk up and read them. They were neutral — the stone said the same thing to the buyer, the seller and the lender. And they were durable: the record outlived every party to the transaction. The horoi were the original independent property record. That is the job this site does for Singapore property: a public, neutral, durable record of what the data says.

What this is

HOROI is an independent, data-driven ratings publication for Singapore property — think Rotten Tomatoes or Morningstar, for new launches and HDB towns. One signature rubric is applied to everything: every private launch in the URA window and every HDB town, on the same criteria, producing a 0–100 composite, a letter grade and a one-line verdict. The point is comparability — the apples-to-apples layer that no agent-run channel provides — and reproducibility: every sub-score shows its basis, and the methodology is public.

The ratings are AI-produced: the data pipeline ingests government open data, computes the scores and writes the scorecards. A named human editor stands behind the rubric as the accountable anchor — the rubric is the product, and a person answers for it.

Independence is the whole point

• No agency affiliation. HOROI holds no CEA licence, belongs to no agency and takes no lead-generation kickbacks.
• Editorial, not transactional. We rate and analyse. We never market a specific unit on a vendor’s behalf and never facilitate a sale. That keeps this media, not estate-agency work.
• One rubric for everything. A developer’s flagship and an unfashionable resale town get the same criteria, the same anchors and the same honesty about missing data.
• Sentiment is labelled. Crowd mood is an aggregated, anonymized editorial overlay — a signal, never presented as fact.

How the lights stay on

Independence has to survive contact with income, so the stance is simple: every sponsorship is disclosed, on the artifact it touches. No sponsor buys a score, a verdict or a place in the rankings — the pipeline doesn’t have an input for that. What is never on the table: marketing a unit, referral fees on a transaction, or undisclosed paid coverage.

Independent ratings for information only. Not financial advice. Do your own due diligence.